I love this analogy. Paul Romer, an influential economist at Stanford University, defines ideas as “the recipes we use to rearrange things to create more value and wealth.”
The goal for any organization––no matter what the size––should be to generate a steady stream of new recipes––ideas that alter the trajectory of a business and revive stagnant markets or completely reinvent the competitive dynamics of an industry.
In a business world of nonstop change, there's only one way to win the game: transform it entirely. This requires a revolution in thinking—a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions.
Williams shows how to combine fluid creativity with analytical rigor in a simple, complete, five-stage process for successfully disrupting any market. Using many examples and a case study, you'll walk through every step of transforming disruptive ideas from conception to breakthrough business strategy.
Video courtesy of L2 and FORA.tv
“Disrupt is a simple yet incredibly powerful thought process which can help turn your business upside-down in seconds. Are you prepared to DISRUPT your business?”
“If you need to drive disruptive innovation in your own organization—and you do—Luke Williams is the guide you've been looking for. Buy this book. Use it. Make a difference.”
“Luke Williams has a powerful message for companies today: Don’t wait for a couple guys in a garage to come up with an idea that will upend your business.”
“By artfully smashing ideas together—from Schumpeter to Tarantino, business to design—Luke Williams upends the ordinary, providing the reader with a motivational and pragmatic blueprint for innovative thinking.”
“Remember the old Apple tagline, urging us all to ‘Think Different?’ In this book, Luke Williams shows us how to do precisely that. Disrupt helps you look at business—and the world around you—through a fresh lens, one that turns assumptions and convention upside down.”
Luke Williams is a leading speaker, educator, and consultant on innovation strategy. He has worked internationally with industry leaders like American Express, GE, Sony, Crocs, Virgin, Disney, and Hewlett-Packard, to develop new products, services, and brands. Williams is a Fellow at frog, one of the world's most influential innovation companies, and Adjunct Professor of Innovation at NYU Stern School of Business.
Media Contact
Adam Richardson
Speaking Inquiries
Luke Williams
Consulting Inquiries
Luke Williams
© 2012 frog design. All rights reserved. Unauthorized usage of this content prohibited.
